Autumn
Sorrells
Autumn first discovered her love for event management, marketing, and bringing people together back in high school—nearly 13 years ago (but who's counting?). As the event chairperson for her county’s American Cancer Society Relay For Life, she found herself totally energized by the challenge of organizing volunteers, booking entertainment, and landing media coverage. That experience lit a fire for planning, storytelling, and strategy that followed her right into college.
While earning her degree in Public Relations and Marketing, Autumn served as the Director of Social Enrichment for Alpha Delta Pi – Delta Nu for three years. Yes, it involved plenty of party planning—but she was also in charge of Risk Management. Coordinating events for 125+ sorority sisters and their dates? Let’s just say it was equal parts logistics, creativity, and crisis-averting. It’s where she truly honed her ability to craft memorable experiences, juggle multiple vendors, and roll with the punches.
Since then, Autumn’s professional path has included roles in account management, marketing, and PR, with one common thread—she loves connecting with people and helping brands shine. One of her favorite career moments? Playing a key role in expanding a growing brand into six major markets.
In January 2025, with a little nudge from her husband and closest friends, she officially launched Luminary Collective Lou—a creative studio built to help small and medium-sized businesses define their brand identity and glow online.